Adapt Your Volunteer Program
Retaining Your Baby Boomer Volunteers
Once you've succeeded in recruiting baby boomer volunteers for your organization, it is important to keep them active and engaged. Some of the same approaches and incentives used to retain your employees can be used to retain your volunteers.
| Why baby boomers stop volunteering | How to keep them engaged |
|---|---|
| The expectations weren't clear. |
Set up clear orientation processes:
|
| They don't have time. |
|
| They don't feel appreciated. |
|
| The organization doesn't "walk its talk." |
|
Resource
Download Baby Boomers - Your New Volunteers — our introductory workbook to rethinking your organization's approach to Baby Boomer volunteers.
Reflection
What does this mean for your organization?
Put yourself in your volunteer's shoes. Go back through this chart and think about each reason that baby boomers stop volunteering. What is the experience of being a volunteer in your organization? Identify any areas of success and any areas that need improving.
Did You Know?
Only seven of every 10 boomer-aged volunteers return to volunteer a second year – and 20% of those lost are not replaced.

